Seera Holding Group 2019 AR2
The report highlights Seera Group's financial and operational performance for the fiscal year 2019, a year marked by the transition from Al Tayyar Travel to Seera Holding Group. The Group achieved its highest-ever gross booking value of SAR 10.8 billion, driven by a 49% revenue increase in the consumer travel unit and an 83% increase in the car rental unit (Lumi). Seera also launched 'Discover Saudi,' a new destination management business unit, and expanded its investments in the United Kingdom. In terms of social responsibility, the Group launched the Almosafer Academy and the Jadarah talent accelerator programme to develop Saudi youth capabilities in the tourism and technology sectors.
Company: Seera Holding Group
Sector: Business support services
Country: Saudi Arabia
Year: 2019
Type: AR2
Pages: 60
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Seera Holding Group
Annual Report
The report highlights Seera Group's financial and operational performance for the fiscal year 2019, a year marked by the transition from Al Tayyar Travel to Seera Holding Group. The Group achieved its highest-ever gross booking value of SAR 10.8 billion, driven by a 49% revenue increase in the consumer travel unit and an 83% increase in the car rental unit (Lumi). Seera also launched 'Discover Saudi,' a new destination management business unit, and expanded its investments in the United Kingdom. In terms of social responsibility, the Group launched the Almosafer Academy and the Jadarah talent accelerator programme to develop Saudi youth capabilities in the tourism and technology sectors.
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Document Details
Report Year
2019
Reporting Period
Jan 1, 2019 - Dec 31, 2019
Fiscal Year
2019
Type
Annual Report with Sustainability Disclosures
Language
English
Pages
File Size
Standards & Assurance
ESG Data?Experimental: AI-extracted data, may contain inaccuracies
No data available