Annual Report

The report highlights Heineken's transformational 2010, including the acquisition of FEMSA's beer operations in Mexico and Brazil and consolidated revenue of EUR16,133 million. It describes the launch of the ten-year 'Brewing a Better Future' agenda, focused on environmental performance, people and communities, and beer's role in society. Heineken established sustainability committees in majority-owned or controlled markets and asked 21 markets to publish local sustainability reports.