Annual Report

Overview

The report describes MCH Group's 2018 transformation following a substantial financial loss, while highlighting 945 events and almost 3,000 live-marketing projects. It presents the group's strategy to convert traditional live-event expertise into integrated physical and digital experience marketing. A notable organisational highlight was the relaunch of MCH Global as a reconfigured full-service experience-marketing agency in Switzerland.

Document

Report type: Annual Report with Sustainability Disclosures
Class: Embedded
Scope: Full report
Fiscal year: 2018
Period: Ends 31 December 2018
Publication date: 22 March 2019
Language: English
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