Annual Report and Accounts

Overview

The report describes WPP's 2024 performance as stable revenue of £14,741m while revenue less pass-through costs fell 1.0%, alongside improved operating margin and cash conversion. It highlights WPP Open's expansion to 33,000 monthly active users and the launch of new AI capabilities. Sustainability highlights include an 82% absolute reduction in market-based Scope 1 and 2 emissions from the 2019 baseline, 93% renewable electricity, and the first double materiality assessment.

Document

Report type: Annual Report with Sustainability Disclosures
Class: Embedded
Scope: Full report
Fiscal year: 2024
Period: Ends 31 December 2024
Language: English
Pages
File size
Restatement: Disclosed

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Overview